A new application by Entergy allows its customers and investors to use smartphones to get information about the utility system, company officials said.

The free application is available now from the Apple App Store. It allows people to get information about accounts, breaking news, energy saving tips, and information on social and environmental events and nuclear power. An Android version of the app is being developed.

“For the past several years, Entergy has focused intensively on meeting our customers where they are, and more and more that is a digital space,” said Don Arnold, Entergy customer service manager in Vicksburg.

He said Entergy has introduced several new apps that enable customers to access their accounts, view outages and get mobile web access.

“With this app, we take another leap forward by putting users in complete control of what they see on their phones,” he said. “Combined with Entergy’s other recently launched digital offerings, the free app helps further solidify Entergy’s commitment to addressing customers’ wants and needs.”

The app’s design allows a personalized experience in which users may choose what sections are relevant to their interests and lets them add those sections to the app’s home screen.

“The end result is a ‘game-changer’ as it is more than just an app; it’s an innovative new channel for engagement with the entire Entergy community,” Arnold said. “This is just the beginning; we are already developing additional features and enhancements that will be released later this year.”