In the summer of 2015, fresh off the Super Bowl-clinching interception that made him a household name, Malcolm Butler started a free youth football camp in his hometown of Vicksburg.

A decade later, it’s still going strong and as popular as ever.

The 10th edition of the camp is scheduled for July 20 at Vicksburg High School’s Memorial Stadium. Nearly 350 children have registered, enough that Camp spokesperson Caroline Bingham said it was a sellout.

“Unless somebody decides they don’t want to get up and show up, the camp is full,” Bingham said.

The free camp is as much a football field day as it is a clinic. Younger players go through agility drills on one part of the field, while high school age players get more advanced instruction from coaches and college players.

Butler, the former Vicksburg High star who won two Super Bowls with the New England Patriots during an NFL career that spanned from 2014-22, mixes among the groups before giving them a pep talk at the end.

Bingham, who has been part of the organizing committee since the camp’s inception, said the camp’s lasting appeal stems from both Butler’s personal touch and its status as a free camp.

“There’s things like this at other places, but there’s usually a fee,” Bingham said. “This is something that’s free and they don’t have to have any special equipment. Just shorts and a T-shirt and gym shoes.”

Over the course of a decade, Vicksburg High football coach Christopher Lacey said, the camp has become a Vicksburg tradition.

“Getting to see Malcolm come back home and be with the community I think creates a buzz around football because people know it’s coming. And it being in the middle of July, people know it’s almost that time,” Lacey said.

For the children attending the camp, Bingham said they should arrive early. Check-in begins at 7:30 a.m., and activities will start by 8. Campers should dress for hot weather — shorts, T-shirt and gym shoes, no cleats — and must have signed up during the registration period in May.

Parents are welcome to watch from the stands, but Bingham said they should also prepare for the weather.

“People can watch, but I advise them to bring an umbrella and water,” Bingham said. “McDonald’s and Chick-Fil-A have been with us since the inception and make sure the kids are fed.”