The City of Vicksburg is the recipient of the Robert Wood Johnson Foundation (RWJF) 2017 Culture of Health Prize, and has been selected as one of 10 communities to participate in the prestigious RWJF Culture of Health Prize Alumni Storytelling Cohort. This initiative comes with a one-time award of $150,000, granted to Shape Up Mississippi and aimed at engaging residents in a national effort to promote health equity and address structural racism.

A cornerstone of fostering a culture of health is the power of storytelling, officials with Shape Up Mississippi said. Through sharing impactful stories, communities can effectively address structural racism and other forms of discrimination, improving conditions and advancing health equity for all. These narratives have the potential to inform, inspire, and catalyze action toward creating healthier communities across the nation, they added.

“We are honored to be part of the RWJF storytelling cohort,” said Linda Fondren, founder and executive director of Shape Up Mississippi. “This opportunity enables us to learn from other Culture of Health Prize communities while showcasing the remarkable stories within our own community. Our work will center on the 2025 Vicksburg Bicentennial, with a focus on stories related to education, economic empowerment, untold stories, health and wellness, community resilience, cultural heritage, reflection and celebration.”

In partnership with the City of Vicksburg and the United Way of West Central Mississippi, this project aspires to inspire positive change, broaden community engagement, and attract investment to the Vicksburg-Warren County area. The initiative will feature a variety of content, including written narratives, multimedia pieces, a reflection garden, historical markers, workshops, and community events designed to engage and uplift the residents of Vicksburg and Warren County.

“We are honored to be selected for the RWJF Culture of Health Prize Alumni Storytelling Cohort,” said City of Vicksburg Mayor George Flaggs Jr. “This initiative offers a wonderful opportunity for our community to celebrate our Bicentennial while engaging in crucial conversations about health equity and the challenges we face. By sharing our stories, we can inspire change, enhance our community’s conditions, and work together to build a healthier future for all residents of Vicksburg.” 

Michele Connelly, executive director of the United Way of West Central Mississippi, added, “United Way of West Central Mississippi is thrilled to partner with the City of Vicksburg and Shape Up Mississippi on this transformative RWJF Storytelling Cohort project. We understand that education, financial stability, and health are essential components of community improvement. Through thoughtful storytelling, collaboration, and a commitment to addressing challenging issues, we can create healthier environments and opportunities for all residents.” 

Shape Up Mississippi has contracted with LF Voices Collective to lead the storytelling efforts, ensuring that each story is authentically represented and aligns with the project’s broader goals. 

“With a wealth of experience in journalism, digital media, and community engagement, LFVC is well-equipped to take on similar projects in the future,” Fondren said.

“We are thrilled to work with Shape Up Mississippi on this transformative project,” said Lauchlin Fields, founder and chief visionary officer of LF Voices Collective. “This initiative aligns perfectly with our mission to amplify diverse voices and foster connections through innovative storytelling. By highlighting the unique experiences and perspectives of the people of Vicksburg, we hope to create a tapestry of stories that honor our past and envision a future where every voice is heard and valued. It’s an honor to collaborate with a community so rich in history and resilience, and we look forward to bringing these stories to life in a way that resonates deeply with all who encounter them.”