Marketing professionals get the job done
Published 8:51 pm Friday, March 11, 2016
There is a lot of crazy stuff happening all around and to add to the outlandish occurrences, now toilet paper is being sold in triple roles —one role of tissue is now equivalent to three.
This is surely a marketing ploy to convince us consumers we are getting more, when in fact, I think we are getting less. I do not think there is three times the amount of paper on the role. It just looks like there is more because the tissue is wound looser and the cardboard in the center is larger.
In an industry that already presents us with the all-encompassing dilemma of which way to hang a roll — over or under — now they throw in another kink.
We have to figure out a way to wedge this extra-large roll onto a toilet paper hanger that could barely hold a double roll.
I am not wrapped up with this new plan that the toilet paper trade is doing, but kudos to those who work in these advertising industries for their skills at marketing a product that makes some feel they are getting more.
And, because I will always need toilet paper, no matter how big the roll gets, I will continue to buy it.
The toilet paper marketing issues may sound silly, and certainly, they are not as perplexing as other events that are going on.
This week, I watched a Facebook video that showed local kids fighting down at the Riverfront Park. It was a free-for-all brawl that was disgraceful and should have been embarrassing on every level.
Yesterday, I was watching a television news program and saw a grown man sucker punch a person in the face. The victim was a protester at a Trump rally, and when he was being escorted out the old dude, obviously a Trump supporter, felt justified in hitting the man.
I do not know if my repugnance to these actions are due to the number of years I have lived, because I know there are times accepting some of the futuristic ideals are challenging to comprehend and appreciate. But surely most would agree that these are two prime examples of our country losing its moral compass.
Obviously, we are all going to make mistakes in life, but to display those actions so boldly and then not being afraid of the recourse is disconcerting.
Now it seems people are more interested in how many views they can get on social media by engaging in irresponsible actions.
I think it is time we revert and make good behavior popular.
Wouldn’t that be a novel idea, that being good and doing the right thing would garner as much attention as slamming someone’s face to the ground, and social media would share it and reward it with thousands of likes.
Maybe if those marketing experts, who came up with the idea of extra-large rolls of toilet tissue, would turn their genius to selling good behavior, things would improve.
The way I see it, they could just turn their attention from helping us wipe up one mess to cleaning up another.